The review and approval process is one of the most important parts of every creative project. It allows your clients a final opportunity to offer any critical feedback as they weigh your deliverables against...
No ad agency is perfect. No matter how diligent a firm is, there will always challenges that present themselves at every step of your way to becoming a highly successful agency. Thankfully, there are...
Solid resource management is crucial for all businesses working today. Whether it’s maintaining adequate financial resources, creative talent, or IT infrastructure elements, a strong grasp of where a business stands with each of these...
Solid resource management is crucial for all businesses working today. Whether it’s maintaining adequate financial resources, creative talent, or IT infrastructure elements, a strong grasp of where a business stands with each of these...
What are the some of the hottest trends that will emerge in 2018? Here we’ll be looking at some of the key trends in advertising that will make this year one to remember....
Why do agencies seem to hate project management? Creative agencies often find that they exceed expectations in the creative department while falling short in areas such as operations and management. Some say that this...
a cloud-based Software-as-a-Service model might seem expensive. After all, paying for a service means that businesses will incur ongoing monthly fees that can mount up. In the long run, though, cloud-based ERP systems outperform...
How can CFOs increase productivity, strengthen client relationships, and, ultimately, boost their bottom line? What can CFOs do to generate more revenue and steady profit margins? These questions doubtless run through the minds of...
Many try to avoid the subject of project pricing. Indeed, pricing can often involve conversations that some consider uncomfortable. And the stakes can be quite high. After all, small pricing details decided today can...
They say it’s not necessary, or that implementing one can wait. But such a view would drastically underestimate the importance of an effective ERP solution. After all, the utility of an ERP spans the...
A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”, a quote from Scott Cook, co-founder of Intuit. Life is a series of conversations, those...
In order to remain competitive, every ad agency today needs a robust ERP solution specially tailored to the current needs of the industry. There are myriad benefits of ERP software for all businesses, including...
In order to remain competitive, every ad agency today needs a robust ERP solution specially tailored to the current needs of the industry. There are myriad benefits of ERP software for all businesses, including...
Imagine working with a team of four which has one proficient resource and three gofers riding on the coattails on the sole expert. This is a very common scenario in a typical engagement. When...
In case of any event being organized by a corporation, the corporation receives payments from sponsorship customers for specific promotional motives. Usually, these sponsorship contracts contain ‘Contingency’ as well as ‘Metric-Based’ payments to offer...