How Agency Projects Leak Money?
A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is”, a quote from Scott Cook, co-founder of Intuit. Life is a series of conversations, those of which may never be recollected by any of us in great detail; but the highlights make its way thru a series of actions. Businesses are no different, they are like our school-going, college-visiting, home-coming, and home-away children. We have all tried the 'tell' approach, it just does not stick....
