Application decommissioning is a process that every business will at one point have to go through. Once an existing application has been outmoded by comprehensive upgrades or other important changes to the IT environment,...
It seems that for today’s agencies there are more requirements than ever—especially in the technical department. How is it that there seems to be a separate application for virtually every task an agency does...
Project management is one of, if not the most important piece of software for today’s successful ad agencies. After all, the fundamental creation of value for agencies is nothing other than each and every...
Ad agencies see change everywhere, especially in the technological sphere. There is perhaps no other point in history in which technology has moved as fast as it does today. Consider how dramatically otherworldly the...
One of the recurring points we’ve continued to stress for today’s leading digital marketing and ad agencies is the importance of choosing an effective Enterprise Resource Planning (ERP) solution. More than ever, ERP has...
Without a doubt agencies around the world will be familiar with Enterprise Resource Planning (ERP) software. Indeed, it’s virtually unheard of in today’s fast-paced advertising industry that an agency can remain competitive without one....
Creativity cannot be forced. You have to wait for it, or let it happen on its own, they say. But agencies need creative solutions today. How can agencies harness the power of creative thinking...
Marketing campaigns involve a highly complex set of components working together to produce a desired outcome: a successful campaign. From designers to project managers to executives to clients, each role is important. And knowing...
Many things are changing for the ad industry today. We’ve seen, for instance, an increased pressure for agencies to go global, to expand their reach to appeal to an even greater international audience. We’ve...
It seems that everywhere you go, today’s agencies hear lots about Agile. Although even seasoned project managers may not be able to define just what Agile is, almost everyone agrees that it’s a working...
One many agencies are giving up brick-and-mortar office space in favor of geographical mobility is clear: it saves money. Remote teams don’t need office space, furniture, utilities, snacks, coffee machines, or water coolers. Taken...
Today, every agency wants to know how they can improve profitability. It is perhaps the most important concern that drives nearly all business decisions. From deciding which projects to prioritize to challenges around resource...
In today’s advertising agency landscape, collaboration is perhaps one of the most important yet under-discussed topics. Virtually every aspect of creative work, business decision, element of daily operations, and within every department—from executives to...
Virtually every organization is familiar with the idea of developing a marketing or business strategy. In this blog article, we’ll list five steps of a robust agency strategy. Adhering to a similar plan with...
Virtually every organization is familiar with the idea of developing a marketing or business strategy. In this blog article, we’ll list five steps of a robust agency strategy. Adhering to a similar plan with...